About - Elizabeth

Your experienced guide.

Why hello, beautiful!  I’m so thrilled you’re here.

As both a Certified Life & Business Coach and a Professional Makeup Artist, you could say I’m a makeover specialist who helps both people & brands experience powerful ‘before + after’ transformations.

Hi, I’m Liz...

…a beauty and confidence coach for Gen X women who want to transform their outer image and their inner mindset (but feel stuck in a rut)

and

…a business coach, brand strategist, and conversion copywriter for service-based female entrepreneurs who are ready to grow powerful personal brands online.

I coach and empower women midlife to transform their self-image and self-confidence through beauty makeovers and transformational life coaching.

Using my revolutionary deLush Transformation Makeover System, my powerful Confidence Fix Mindset Makeover life coaching sessions, and my proprietary 4S D.E.L.U.S.H Coaching Framework, I help my clients become the most joyful, RADIANT version of themselves by moving them from self-doubt to sky-high confidence – leading to deep transformation in every area of their lives.

LEARN MORE ABOUT MAKEUP LESSONS
LEARN MORE ABOUT LIFE COACHING SESSIONS

I also provide business coaching, brand strategy, and conversion copywriting to service-based female entrepreneurs, guiding them to communicate their value + transform their messaging, attract their dream clients on autopilot … and make more money doing what they love.

I help my business coaching clients to increase their authority and visibility online, to release imposter syndrome, and to overcome the overwhelm of endless ‘to-do’ lists, … so that they can AT LAST become a confident business owner who gets found and booked.

Some clients have called me their fairy godmother. (Aw, shucks!)

Others have called me the “Makeover Queen.” (A nice ring to it, no?)

Whatever you choose to call me,

I’m in the business of total beauty + mindset transformations.

I have a menu of packages to suit any type of makeover situation. No matter what needs upleveling in your life, I can work my magic!

A Professional Makeup Artist, Life Coach + Business Coach in one …

I feel unbelievably lucky to have created a life where my work and my passions are so closely aligned as I live and breathe helping people to achieve their full potential.

I am unapologetically multi-passionate and I bring my unique blend of skills to each and every client. I am OBSESSED with the power to transform through ‘Before and After’ Makeovers and I see the potential in every person, business, (or even physical space!) that I come into contact with.

My days as a business owner are varied and are a reflection of how I serve my amazing clients with the different branches of my business.

I’ve worked with BAFTA winning actresses, award-winning TedTalk speakers, environmental activists, professional models, artists, TV show contestants, published authors, and 6 and 7 figure CEO’s and entrepreneurs who have been featured in publications such as ELLE France, Forbes, Harpaar’s Bazaar, OK! Hello! The Telegraph, The Times, The Gazette, The Guardian, The Huffington Post, The Independent, The Daily Mail, The Wall Street Journal, ITV This Morning, CNN, BBC, and CBC News, to name a few!

I’ve also worked with incredible stay-at-home mums, teachers, astrophysicists, doctors, lawyers, healers, house cleaners, photographers, and graphic designers.

The thing they all have in common?
A desire to be the best they can be.

One day I could be on set a creative photo shoot doing editorial makeup in the morning, followed by giving a 1-1 makeup lesson to one client and having a deeply healing life coaching session with another who suffers from low self-esteem.

The next day you might find me discussing business strategy and branding over coffee with a business coaching client, followed by leading a dynamic group coaching session.

The next I might be performing a website audit and working on high-converting website sales copy for a business coaching client, or giving an empowering talk to a room of people.

My passion for my work is fuelled by my desire to help every woman to look and feel amazing, so that no woman has to be stuck in feelings of self-doubt and low self-worth

… no matter whether it’s a woman midlife who wants to transform her image and mindset, or a stuck female entrepreneur who wants to transform her business.

Beauty. Therapy.

As a Canadian expat who has been living and working in Exeter, UK for 10 years, I’ve noticed that there are lots of quirky terminology differences between Canada and the UK.

One such phrase? There’s a term in the UK used to describe a person whose job it is to carry out treatments to improve a person’s appearance: a beauty therapist.

I consider myself to be a “beauty therapist” in a broader sense in that I work in both beauty … and therapy!

More than skin deep …

After years of working as a professional makeup artist, I started to notice: when a client came to me for a makeup lesson, it was ALWAYS about more than the lipstick.

Underpinning the desire for sculpted cheekbones and radiant skin there was always something else below the surface.

It was this intrigue that led me to my life’s work: helping women to see both their inner and their outer beauty. What lights me up is moving a client from merely surviving … to thriving in confidence!

That’s why I’ve combined my unique set of skills to create a one-of-a-kind transformational service for my clients ...

In my coaching practice I see how a woman’s confidence is shaped both by her inner self-concept and also by how she presents herself outwardly to the world, and that’s why I offer two, intrinsically-linked services: makeup artistry and life coaching.

My experience ...

To find out more about me, click on the 3 drop-down options below for more details.

PROFESSIONAL MAKEUP ARTISTRY EXPERIENCE


Meet your professional Make-up Artist.
(aka, your secret makeover weapon!)


At nearly 6 feet tall by the time I was 13 (uh, hello first boyfriend who was nearly a foot shorter than me), I felt gangly and awkward, and I had awful glasses and braces to boot (…cheers mum and dad!). I wanted my outsides to match my insides, so from an early age in an attempt to feel better about myself, I began my first foray into the explorations of the transformative power of makeup.As a professional makeup artist for over a decade and a certified MAC Pro Member you’ll benefit from the extensive knowledge I’ve acquired on hundreds of shoots.

I’ve worked with clients like SKYTV, BBC2, CBC News, Canada’s Next Top Model, The Media Workshop, FW Media International, WED Magazine, BRIDE Magazine, Pure Weddings Magazine, Devon Life Magazine, SouthWest Wedding Magazine, Craft Daily TV, and Microsoft.

My work also been featured in Wedding Day and The Wedding Community, and for shoots for luxury brands like Kate Walker Bridal and Valeri Komo Couture.

I regularly work with award-winning personal brand photographers on VIP magazine-style branding photoshoots for authors, speakers, and high-level female entrepreneurs.

My extensive industry experience has enabled me to gain a full understanding of facial structure and anatomy, along with how to bring out each person’s unique beauty.

At a glance, I have …
✓ … worked on high fashion shoots with talented photographers, stylists, designers, and models
✓ … extensive industry experience in doing makeup for HD cameras on editorial photoshoots and backstage at fashion shows, as well as for modelling and acting portfolios
✓… had the honour of being the makeup artist of choice for hundreds of glowing brides in both Canada and the UK, and have facilitated countless makeover ‘before and after’ lessons
✓ … shared my expertise at makeup masterclasses and group workshops and panelled as an expert on blogs and at launches, parties, and industry events
✓ … done makeup for every skin tone, age bracket, and gender

My beauty approach is simple: Precise brush work, the imaginative use of colour and texture, and a unique understanding of the interplay between light and shadow all contribute to my concept of make-up as art.

I approach each client’s face as a unique canvas and I take great pleasure in enhancing what is special about the individual. My belief that skin and eyebrows provide the primed canvas for each client is backed by my pride in creating luminous flawless skin and expertly shaped eyebrows for every client.

If you are SO ready to benefit from my years of expertise so that you too can look radiant, glowing, and fabulous every single day, contact me to book your appointment today!

Want to check out my work? My professional portfolio + client photos can be found HERE>

MASTER LIFE COACHING EXPERIENCE

Meet your personal Life Coach & Business Mentor.
(aka, your mindset Ninja partner)


I have always been passionately OBSESSED with personal development and human potential, and I totally geek out over anything related to psychology, neuroscience, feelings, and intuition. While I studied English Literature and French Literature at McGill University, my bookshelves have always been crammed with Psychology and coaching books.

My powerful combination of qualifications, life experiences, and intuitive personality has enabled me to become a masterful coach who can quickly move people out of suffering and limitation, and into a life of joy and fulfilment.

As a life coach, I have had the pleasure of helping women from all walks of life – from high-powered CEOs and VPs, to badass stay-at-home mums, to professional women, creatives and entrepreneurs. I help women going through big life transitions, like divorce (been there!), motherhood (been there – twice!), and also with problems with low self-esteem and self-worth, imposter syndrome, lack of motivation/ clarity/ passion, perfectionism, and people pleasing (been there before, too!), amongst other issues.I aim to serve, educate and inspire my clients by raising their self-esteem, altering unhelpful thinking- and behavioural patterns, and helping them to achieve their potential.

Through the lens of my proprietary 4S D.E.L.U.S.H Coaching Framework I produce results firstly by going through a process of background history assessment to gain an understanding of individual circumstances, and then, drawing on a combination of counselling tools, motivational techniques and hands-on exercises, I lead the client through a journey of personal development enabling them to eradicate barriers to their success.

I’m known for my loving, non-judgmental approach and have spent much of my life studying confidence and therapeutic techniques that lead to inner transformation.

In addition to 1-1 sessions, I have also hosted self-esteem boosting group workshops for a variety of occasions. I’ve invested 10’s of thousands into developing my coaching - and business toolkit, and now I can offer my knowledge to YOU.

The ABC jargon-y bit:

I am a Certified ICF Accredited Master Life Coach with a Diploma from the Clique Academy, and CPD/ CTAA accredited, having taken the Life Coaching Certificate Course from Archology – which is Academy of Modern Applied Psychology Certified – in addition to the Professional Accredited Life Coaching Certification Course, (CTAA -Complementary Therapists Accredited Diploma).

I’m also Certified in Conversational Coaching from the Institute for Influence.I am also a graduate of the Desire Map Facilitator Program, a coaching course with a heart-centered approach to helping clients connect to their passions and their power, in addition to being a certified Unleashed Coach (mentored by Christine Hassler). In addition to my degree from McGill University, I’m also a B-School graduate, a business school dedicated to helping entrepreneurs connect to their clients.

While a lot of what makes a great coach is intuitive, I’m a big believer in consistently developing my skills which is why I’m currently studying the Human Givens approach, and working through both the ICF Accredited Diploma in Transformational Coaching from the Coaching Academy as well as the Clique Academy Life Coaching Course to become a Master NLP + EFT Practitioner.

As ever, I am making my way through dozens of personal development, neuroscience, Law of Attraction, coaching, and psychology books on my bedside table.

I’m also in the process writing my first book. (Be sure to get on the list to be notified when it becomes available!)

Read client testimonials>

CERTIFIED BUSINESS COACH EXPERIENCE

Meet your business coach, brand strategist, and professional conversion copywriter.
(aka, your brand therapist)


I love entrepreneurship, marketing, branding, and communications!

I graduated from McGill University in Montreal, Canada, where I earned a First-Class Honours Degree with Great Distinction in English Literature & French Literature so I have a very strong academic background. (At the age of 24, I was responsible for managing the production of all communications materials for a corporation with a Market Capitalization of $5 Billion, so I take my content creation responsibilities seriously!)

I’ve taken the gold standard in online business training (Marie Forleo’s B-SCHOOL), along with both Amy Porterfield’s List Builders Society, and James Wedmore’s Sales Page by Design and Program Design.I'm also a student of Donald Miller’s Business Made Simple University (with courses covering marketing & communications) and his powerful StoryBrand framework.

I have a passion for communication and business, and I LOVE using the art of persuasion to get clients to say, “SIGN ME UP!!” I’m always expanding my knowledge of my craft, and I have extensively studied the use of Psychology in conversion copy. I’ve taken copywriting courses by master copywriters Laura Belgray, Ash Ambirge, and Ray Edwards; a homepage video course by Patricia Kelikani, an Emmy Award-winning videographer; and a PR course by PR maven and coach Susie Moore.

I have wide-ranging copywriting and editing experience spanning a diverse range of topics. I can adapt my writing voice for different markets; whether I receive a brief related to a specific coaching or consulting niche, the gold mining business, the health and beauty sector, the software industry, or anything else, I am able to deliver a brief – on time, and with flair. Whether a client requires a snappy one-liner, or an in-depth website re-do, I relish the challenge of using words to convince, compel, and sell.

I also have 16 years’ experience working alongside an experienced graphic designer, so I understand how the visual elements of the user experience on a website can impact the overall efficacity of the site. (Good kerning, on-point RGB/ HEX colour codes, and gorgeous design elements make me swoon! #designnerd)

Let’s chat! >

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