Full-service “Done-for-you” Copywriting + Brand Strategy for your Website
As a professional copywriter who specialises in high-converting websites,
I’ll help you to turn YOUR website into an irresistible, click-worthy sales machine …
… without changing anything but the words on the screen.
Here’s the deal:
The “Website Wake Up” is a 6-week Brand Strategy + Web Copy package that will result in your BEST EVER website content.
At the end of the process, you’ll walk away with 4-6 shiny new SEO keyword-rich webpages designed to lead to SALES
– all ready to plug into your website and hit ‘publish.’ (Yaaas!)
➨ … You feel like your current website copy isn’t connecting with people – and you get the feeling you’re speaking into the void* (… Adele’s “Hello … can you hear me?” vibessss, anyone?*)
➨ … You’ve grown professionally and your message is now out of alignment with your offerings.
➨ … Or you’re just starting out and you’ve been suffering from ‘blinking cursor syndrome’ wondering wtf you should even write …
There’s a hungry audience out there who needs exactly what you sell.
I’ll help you to reach them by writing compelling, effective website copy that gets results.
✓ … If the psychology of persuasive writing feels daunting, then leave it to me to do the market research, ideal client studying, and, most importantly, the copywriting!
✓ … Relax as I get to work writing powerfully persuasive words that connect from the heart – and sell your services like hotcakes.
✓ … When you hit “publish” you’ll feel confident knowing that every word on your website is working hard to make you money.
Here’s how it works ...
When you hire me, I’ll take on the research, dissection, creation, and revision of ALL of your website copy.
My objective?
To create SEO-powered web content that not only makes you more visible online but also has the potential to convert a passing visitor to your website into your most raving fan.
After an in-depth chat with you, I’ll get to work writing the exact words your customers need to hear before they buy.
Learn more about each phase of the copywriting process:
To find out more about my copywriting process, click on the 3 drop-down options below for more details.
(Week 1)
Welcome to CLARITY! In this phase, we’ll get crystal clear on what your business is all about so that you turn on-the-fence leads into paying (raving!) customers.
First, I’ll help you to clarify your Value Proposition + Brand Statement. Before writing a jot of copy, it’s essential that we have total clarity around who you are, what you stand for, who you serve, and what makes you different so that we can clearly position you in the marketplace as a leader in your space.
Next, we’ll discuss your brand voice, which is the style of writing that resonates with your brand. We’ll discuss examples of writing that you LOVE and figure out exactly how and what you want your potential customers to feel, think, and do when they land on your website.
Then, we’ll walk through a powerful marketing framework (the SB7 Framework) to ensure that your website makes an instant impression on your potential customers. We’ll also discuss how to validate your Ideal Customer Avatar so that the copy really sparkles and speaks directly to them.
(Weeks 2,3,4)
Next, we’ll meet (either in person, on Zoom, or by phone) to discuss your new copy!
For each main section of your website, we’ll have a 30-minute phone consultation. You’ll tell me what you like and don’t like about the existing copy, and I’ll tell you what I think is missing. Together, we’ll come up with some great copy ideas on the spot. Then, you’ll give me any existing copy you’d like me to work with, or any bullet-point notes for me to consider.
Then, you can sit back and relax while I move into the content creation phase. I’ll take the draft notes and add SEO, structural sparkle, and heaps of personality and polish to give your web content a professional edge. I’ll craft your final website copy so that the content is clear, compelling, and on-brand!
(Weeks 5+6)
When I've produced the final draft, I'll send it over to you for final revisions. I'll take any feedback and get to work creating the final sparkly copy for you to publish on your website. (#happydance!)
Your final copy will take into consideration the user experience (UX) and will create a carefully crafted – and highly engaging – journey for visitors around your site. Once I get the sign off from you, then it’s time to celebrate your NEW, market-researched-SEO-powered-persuasive-psychology-backed website copy! Whoop! Time for you to rake in the moolah.
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Here’s what’s included:
✓ … Homepage (Value Statement Banner, Intro Expansion, Opt-in form)
✓ … Services Page (+ prices info expansion)
✓ … About Page (Founder/ The Team/ The Company: Your Ethos + Philosophy)
✓ … Footer Statement
✓ … Contact Page
✓ … X3 30-minute phone consultations (1 per main section) 2.5 hours
✓ … Copywriting style brief (voice style, length, etc.)
✓ … Development of packages + pricing
✓ … Keyword & competitor research
✓ … SEO Optimisation for readability and Google-friendliness
✓ … Research, creative thinking, and production of the final copy
✓ … Revisions
✓ … Proofing – usually two rounds of revisions, including talking through revision comments
… but that’s not all, my friend!
TWO powerful planning sessions:
✓ … A 2.5-hour website audit (“1-1 ‘Website Makeover’ Workshop”) to establish what’s working, what’s not working, and how to overhaul your entire website. (I’ll go through your ENTIRE website with you and give you LOADS of feedback and suggestions regarding how to position your offerings and make your website stand out from the competition.) Value: £497
✓ … My powerful 1:1 Client Attraction Workshop, which will give you clarity around EXACTLY who you help, how you help them, and HOW to package your services in a way that’s so totally irresistible to your ideal client that they can’t help but contact you. Value: £497
✓ … I’ll also give you an incredibly helpful 1-page condensed version of your personalised StoryBrand Framework Guide so that you’re never again stuck trying to generate content for social media, marketing materials, or email campaigns. (This is absolute gold dust!)
✓ … You’ll also come away with a perfect ‘elevator pitch’ and Value Articulator Statement, so that you’re never left stuttering when you’re asked, “so … what do you do?”
✓ … For a limited time, business owners who book the “Website Wake Up” package will ALSO receive a FREE Business Mindset Coaching Session “From Fearful to Fearless” (worth £250) to set you up for business success. It's very common for female entrepreneurs to come up against limiting beliefs about what’s possible for them, and this can inadvertently cause confusion and blockages in their messaging. Get ready to level-up!
… That’s over £1200 in FREE goodies for you to help you achieve your BEST EVER WEBSITE!
Why hire me over another copywriter?
Aside from all the drool-worthy extra goodies and bonuses, (and the friendly, highly individualised service) you’ll benefit from working with a professional copywriter + brand strategist who is ALSO a highly experienced life- and business coach.
Simple dahling. ;)
… I understand PEOPLE.
Specifically, as a certified coach, I understand psychology, what makes people tick, -- and what makes people BUY.
I am uniquely positioned to help YOU to connect to your ideal audience because the words that I write will connect to the feelings, thoughts, and (crucially!) the buying behaviours of your target audience.
Get started in 3 simple steps ...
1. APPLY
Get in touch and I’ll send you an application form to fill in where you can tell me more about your website copy needs.
2. HAVE A CHAT
After reading your application, if I think we’re a good fit, we’ll hop on a quick call to discuss the scope of the project.
3. GET STARTED
If we both want to move ahead, we’ll agree on expectations, budget, and timeline and then organise your deposit to secure the start date. Easy peasy!
Full-service “Done-for-you” Copywriting + Brand Strategy for your Website
Investment starts at £2500 +. Please contact to discuss your individual requirements for a quote.
“I’m convinced she’s a word magician!”
“When I first hired Liz, the word I would use to describe me is ‘confused.’ I felt totally overwhelmed, directionless, and unsure how to proceed. I had absolutely no idea how to explain what I do (not even to myself!), but I knew I wanted to start a new business venture. Now I feel so confident talking to people about what I’m doing, as I feel like Liz has given me a roadmap for success. She’s incredibly adept at asking the right questions to get me thinking, and also at absolutely SMASHING the website copy! I finally feel like I have a full understanding of what I offer the world. If it weren’t for Liz and her services, I’d still be grasping at threads trying to figure out how to launch. I am astounded by what she’s done, and I’m convinced she’s a word magician!”
– Sean Kelly, Owner of Sean Kelly Healing
